Home » Archives by category » ET » TV

Soap operas in India draw captive male audience

Soap operas in India draw captive male audience

When 42-year-old business executive Sam Joy gets home from work, like millions of employees around the world, he turns to television for some relaxation, but it’s not the TV you’d expect.

SouthAsianLife.com, founded in 1999 is the longest running, highest traffic, ethnic Website with original daily coverage of politics, personalities, entertainment, fashion and food. Updated hourly, it’s a dynamic, engaging resource that offers readers commentaries on the hottest trends, shrewd dissections of breaking national and local news, blow-by-blow accounts of TV’s greatest shows, the scoop on what’s cooking with the latest top chefs and more. Inspired by the vision of it's founder to showcase South Asians at their best and an authority in its own right, SouthAsianLife.com is the go-to insider guide for living the diverse Canadian, and American life, wherever you are.

Use this form to contact us for advertising: Advertise with us