Oct 12, 2009
Bollywood superstar and youth icon Hrithik Roshan replaces the Saif Ali Khan and become the new brand ambassador of the pioneering fashion brand Provogue. Provogue’s new campaign “Be The Change” is about being the change we want to see in the world. Provogue has shot a scintillating advertising campaign with Hrithik that unveils the new look of Brand Provogue.
Provogue changes its brand ambassador every three years. Before Roshan and Khan, actors Fardeen Khan and John Abraham have been the ambassadors.
What a Hot Photo of Hrithik!